Ever since college kids have grown up past the street/hypebeast phase, people begun to pay attention to finer details in their clothing. But to stay modern and young, kids normally jumping on the next Js or Dunks have begun to focus on old school style of denim either woven on shuttle looms, and/or worn dry and raw for an extended amount of time.
There's a lot to be said about the people who get into this stuff. Websites like superfuture, hypebeast, and styleforum are all full of knowledge and information about denim (some advice better than others). And anyone looking to buy their first pair of raw denim probably has too much information to even make a good decision.
But this isn't about newbies getting into selvedge; it's more of a thought about what people think about this obsession. And an obsession it is. "Starter" denim starts easily at 150 bucks retail, whereas higher end denim can cost upwards of 400 dollars depending on the brand, the construction, the limited availability, and sometimes just for no good reason.
Every man has many obsessions. For example, I love computers, soda, and bbq. These are things people are generally able to accept as some sort of normal affinity. But designer denim? Do people think that this is too geeky? Do people want to know more about this? Is it acceptable for a person to really love jeans as much as these kids do and collect over 10 pairs of jeans that cost 200 dollars a pop?
Now I do love jeans. I do understand the attraction to the dry, old school denim. It fades beautifully, it stretches to your body and fits perfectly. It's just the best! But I never got to the point where I told myself, I need to buy these Ironheart jeans for 400 bucks. Perhaps I still fall under the same category as a denim head; with more knowledge and closet space than the rest of them.
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